The Effects Of Video Advertisements On Society Essay

Introduction Video advertisements are quick and momentary but their influence is pervasive and prolonged. The power of video advertisements shape norms and common societal expectations on how a person should look and behave. Overtime these gender roles (societal expectations associated with men and women) and behaviors become implicit thus implying normal (or in some instances ideal) men and women should exhibit these qualities and characteristics. Subconsciously, video advertisements impact a person s perception of what it means and what it takes to be a man or woman. The objective of this paper is to observe secondary socialization, â€Å"†¦learning behaviors and attitudes associated with specific situations and roles†¦Ã¢â‚¬ , in YouTube video advertisements by comparing recurring patterns, symbols, statuses, and roles directed to men and women (Lecture Notes Nalkur 7). In addition, this paper seeks to explain how YouTube video advertisements act as socializing agents by portraying arguably exaggerated yet stereotypical traits of men and women that influence watchers’ perceptions and beliefs about their own gender identity and that of others. Methods The approach of this study was to obtain a total of eight YouTube video advertisements. Four of which focus on women/women’s products and the other four video advertisements focus on men/men’s products. The YouTube video advertisements were obtained randomly by watching the YouTube channels I normally visit. All video ads were obtainedShow MoreRelatedViolence, Terrorism, And Violence Essay1439 Words   |  6 PagesThis recent portrayal of violence in our society has led to drastic increases in exposure deeming such violence as normal. I will be exploring the genre of violence in regards to such over-exposure through the analysis of generic application. 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